One of the few perks of being a tech-savvy bloke in his 60s from the UK — besides having a well-seasoned sense of humour (and, admittedly, loads of experience) — is discovering unexpected benefits I never saw coming.

Turns out, there are three rather good reasons brands might want to work with someone like me:

1. Apparently, I have a knack for creating lighthearted, relatable UGC that captures the realities of ageing in a fun way.

2. Brands today are actively seeking creators in my demographic. Why? Because real-world experience brings a level of authenticity that truly resonates with audiences.

3. And blending humour with honesty? That’s a recipe audiences can’t resist — and it’s something that suits a wide range of brands.

Humour also happens to be brilliant at defusing sensitive issues, turning awkward into appealing — which makes products (and messages) far easier for people to embrace.

So, if any of the above resonates with your brand, please contact me so we can discuss matters further. 

You can email me here.

Thanks, Mark.

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