Cat on the Roof

Written on 06/13/2026
Mark Allardyce


One of the biggest misconceptions about intelligence is that being right is enough.

It isn't.

Whether you're a doctor, a parent, a leader, a husband, a wife or even an artificial intelligence, there are times when the truth matters less than the way it's delivered.

Let me explain.



There is an old joke that makes people laugh - because it is uncomfortably close to the truth.

“A woman goes on holiday and leaves her cat with her brother. 

Once she arrives she calls to check how the cat is doing. 

The brother replies bluntly - the cat’s dead. 

She is devastated. 



Her husband takes the phone and asks what on earth he was thinking. 

The brother protests that he told the truth. 

The husband explains that truth is not the issue. 

He suggests that over the next few days the brother could have said the cat was playing with a ball on the roof,.

Then a day or two later, that it wouldn't come down.

And finally, just before they came home - that it had fallen and passed peacefully.

The brother agrees. 

The husband then asks how his mother-in- law is doing. 

The brother replies:

“She’s up on the roof chasing a ball.”

 



The joke works because nothing in it is false.

What fails is sequence.

Accuracy arrives too fast.

Meaning has no time to settle.

I've spent much of my life working around technology, healthcare and decision making. And one thing I've learned is that information alone is rarely enough.

  • Facts matter.
  • Truth matters.
  • Accuracy matters.

But timing matters too.

  • A doctor delivering a diagnosis.
  • A parent explaining a difficult truth.
  • A leader announcing bad news.
  • An AI answering a sensitive question.

The information may be identical.

The outcome may be completely different.

We spend a lot of time asking whether something is true.

Perhaps we should spend a little more time asking whether it's helpful.

Because intelligence delivers answers.

Wisdom delivers them in a way people can actually hear.