Designing with foresight, not hindsight.

Empathy is the thread that runs through everything I build, write and teach.
It’s the force that turns clever ideas into meaningful ones — and it’s the measure of whether progress truly serves people.

Here you’ll find reflections on technology, storytelling and the human condition: how we build, why we build, and what it feels like to live with what we create.

Featured Reflections

• Why AI Needs an Empathy Architect — Not Another Engineer
  How technology forgets to feel — and why that must change.
  Read Here
• The Price of a Like
  When connection became comparison — and what empathy can still save.
  Read Here
• Dad, Did You See That?
  A reminder that wonder begins before the screen.
  Read Here

What Is an Empathy Architect?

An Empathy Architect builds systems that can bear the real-world weight of human behaviour.
It’s not a job title — it’s a mindset.

We design with emotion and consequence in mind, asking:
• How will this feel in someone’s hands?
• Who might this help — or harm?
• What story will this tell about us as a species?

Empathy Architecture isn’t soft. It’s structural.
It’s how innovation learns to feel its own impact before it’s too late.

Invite Mark to Speak or Collaborate - Here.

“Technology doesn’t fail because it isn’t clever enough. It fails because it doesn’t feel enough.”

Empathy is not a trend; it’s our survival instinct in design form.

Every reflection here aims to bring us a step closer to building technology that still feels human.

Back the Work Here.